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Local SEO is About Bringing Customers Through Your Doors

If you run a local business, it’s important to optimize your site to attract local customers. To optimize your site for local searches, include information about your physical location, including your address, city and state, store locations, events, and other location-specific details. A local SEO service provider can work with you to identify the best keywords for your area, business, and offerings.

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Keep in mind that web users often search for nearby businesses or products during a related search, so be sure to include information on your site that identifies your business as a local competitor. Keywords can also include your region and its accompanying nicknames, like “Bay Area” or “downtown.”

SEO is the stepping stone in the world of digital marketing. It’s the first thing a company thinks of when they enter into the digital space. Most of the times people expect very unrealistic results from SEO, that too, in a very short span of time. Maybe that perception is because of the fraud SEO companies that claim to get you number 1 rankings in just 15 days! It’s easy to fall into this honey trap if you don’t know about SEO.