SEO is the stepping stone in the world of digital marketing. It’s the first thing a company thinks of when they enter into the digital space. Most of the time people expect very unrealistic results from SEO, that too, in a very short span of time. Maybe that perception is because of the fraud SEO companies that claim to get you number 1 rankings in just 15 days! It’s easy to fall into this honey trap if you don’t know about SEO.
Research is the key. An experienced SEO company will invest a lot of time & effort to research the client’s location, current trends, and targeted audience. They also analyze the searching pattern of targeted consumers. And then they decide the keywords to be targeted.
Analyzing a competitor’s website is vital. Without competitive analysis, no one can determine what is the industry standard, what ideas can be shamelessly copied, and what the competitor is lacking so we can counter them. It provides the proper frame to play on.